Elf Martin

  1. 30 Years of Moccasin-Making! Special Anniversary Edition Shiny Baby Moccasin

    30 Years of Moccasin-Making! Special Anniversary Edition Shiny Baby Moccasin

    It’s hard for us to believe it, but we’re quickly approaching the 30th anniversary of Soft Star Shoes! Tim and his wife Jeanie began researching their new shoemaking business in 1984, then made their first pair of moccasins in their garage in 1985. Very few people imagined that three decades later he’d still be making […]

  2. Time for the Elves to Play Again! See Our 2014 Winter Playday Projects

    Time for the Elves to Play Again! See Our 2014 Winter Playday Projects

    Each year, Soft Star owners Tricia and Larkin set aside a couple days to be designated playdays at our workshop. On a playday, we stop working for several hours and spend time developing the creative projects of our choice. Sometimes our playdays have a theme, other times it’s a free-for-all. The projects we make don’t […]

  3. The New Shoe Year Starts Now! Introducing Soft Star's 2014 Collection

    The New Shoe Year Starts Now! Introducing Soft Star's 2014 Collection

    New Year’s may have already passed for Times Square and the Chinese calendar, but Soft Star is just getting ready to celebrate. When February winds down and spring approaches, it’s time for us to introduce our new 2014 shoe collection! The fashionista elves in our shop have worked hard deciphering the mysteries of our color […]

  4. Rocket Shoes!

    Rocket Shoes!

    We received a wonderful fan photo recently from Danielle in Buffalo, New York. She sent us an adorable picture of her son William in what he calls his “rocket shoes,” along with a link to a video by Gustafer Yellowgold. The song, appropriately titled “Rocket Shoes,” is too good to keep to ourselves:     […]

  5. GIVEAWAY! Win a FREE Pair of Kids' Shoes PLUS a Rainbow Loom!

    GIVEAWAY! Win a FREE Pair of Kids' Shoes PLUS a Rainbow Loom!

    Updated 2/18/14: This giveaway has ended. Congratulations to Leisa from Youngstown, Florida! Her entry was randomly selected as the winner. Scroll down to see her shoes! Rainbow Loom bracelet-making kits seem to be all the craze these days. Many of the little elves who come through our shop have impressed us with their colorful creations […]

  6. LITE Turquoise has Landed! New Leather Color for Soft Star RunAmocs

    LITE Turquoise has Landed! New Leather Color for Soft Star RunAmocs

    Elf Hava and Co-Owner Larkin stretch out our first hide of LITE Turquoise. You may recall that last fall we asked customers to vote on a new perforated leather color for our RunAmocs. It was a narrow race between LITE Turquoise and LITE Purple, but Turquoise took the lead in the end. Our first hide […]

  7. A Barefoot Fable: The Grandmother, the Elves, and the Barefoot Grandson

    A Barefoot Fable: The Grandmother, the Elves, and the Barefoot Grandson

    We received a pleasant surprise recently when one of our customers, Tina Davidson, wrote an adorable story about her children’s experience with our shoes… and their wise barefoot grandmother. We saw the story when she posted it on her blog and fell in love with it right away. With Tina’s permission, we’re now happy to share […]

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