Martin is a lifelong runner who began wearing minimalist shoes over 10 years ago when he found they alleviated his chronic foot pain, which eventually disappeared completely. He further studied proper running form through a series of workshops taught by Correct Toes inventor, Dr. Ray McClanahan DPM. Martin has collaborated with several health care professionals to collect and share peer-reviewed studies that show the benefits of minimalist footwear. In his personal life, Martin loves living in the Pacific Northwest because it allows him to enjoy a variety of outdoor activities year-round, including hiking, cycling, rock climbing, surfing and snowboarding.

  1. A Bittersweet Farewell to Elf Keoni

    A Bittersweet Farewell to Elf Keoni

    We bid farewell to a very creative elf yesterday. Keoni, one of our trusty and talented seamstresses (or as he called himself, a seamster) will soon be finishing school and has left Soft Star to start the next stage of his life. His last day at our shop was yesterday, and when we opened the doors this morning we found...
  2. Blast From the Past: A Shoe for All Generations

    Blast From the Past: A Shoe for All Generations

    We were very excited this week to receive a special submission to our monthly fan photo drawing. Rhonda from Umatillo, Florida has a son who was raised in Soft Star shoes and he is soon expecting his first son... who already has his first pair of Soft Stars! Rhonda is not only a long-time Soft Star customer and fan, but she...
  3. A Visitor from Afar

    A Visitor from Afar

    We had a special guest at our workshop last week. Mikko, a long-time customer from Finland, came to visit the elves! Mikko's RunAmocs on one of his colder running days in Finland: -25°C (-13°F) Several years ago, Mikko went on a search to find natural, minimalist shoes for himself and his family. After discovering Soft Star, he quickly became a...
  4. Treating Bunions Without Surgery: Easier Than You Think

    Treating Bunions Without Surgery: Easier Than You Think

    Although surgery is often prescribed for bunions, one podiatrist is proving it may not be necessary. Learn how a few simple changes might make bunion pain go away forever!
  5. Valentine's Day Giveaway - Let the Elves Treat You!

    Valentine's Day Giveaway - Let the Elves Treat You!

    This year, we're making someone's Valentine's Day extra special! The elves love to be wined and dined, and we'd like to do the same for you. Enter our sweepstakes below and you could win a $100 gift card to the restaurant of your choice. This contest ends at Midnight (PST) on Wednesday, February 4. We'll pick the winner the following...
  6. Guess the Name of Our New Blue Leather Color to Win a FREE Dash RunAmoc!

    Guess the Name of Our New Blue Leather Color to Win a FREE Dash RunAmoc!

    UPDATED 1/23/15: Our name guessing contest has now ended. The official name of our new blue leather color is... ... Deep Blue Sea! Congratulations to Jennifer for being the first person to guess. She won a free pair of the Deep Blue Sea Dash RunAmocs shown in the photo below. Since we had a handful of other people also guess...
  7. 5th Graders Meet the Elves for Genius Hour Hangout

    5th Graders Meet the Elves for Genius Hour Hangout

    Have you ever heard of Genius Hour? It's an educational movement that allows students to explore their own passions and encourages creativity in the classroom. Basically, students have one hour to do their own research on a non-Googleable topic that interests them. Last week, we had an opportunity to participate in a virtual Genius Hangout (GHO) with a spunky class...

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