A few months ago, a customer sent us a photo of her son's Soft Star rocket shoes along with a child's music video. The video, appropriately titled "Rocket Shoes," told the story of a character named Gustafer Yellowgold who receives a pair of rocket shoes from his brother and uses them to fly off Nugget Island. We had never heard...

Elf Keoni has done it again! Ever since he joined our shoemaking crew a couple years ago, Keoni has wowed us again and again with his spectacular artistic shoe designs. You may recall the moccasins he made for the royal baby last summer, or the Breaking Bad design he whipped up when that TV series ended. Now he's come up...

Our new Solstice sandals are now available and selling like hotcakes! To celebrate the release of our latest shoe design, as well as the beginning of a beautiful spring season, we're excited to announce our latest giveaway. Enter now to win a free pair of our adult Solstice Sandals in the color of your choice, PLUS a free pedicure! If...

We had a special treat yesterday when students and parents from the local LBCC Co-op Preschool came by our workshop for a tour. The little kiddies were very excited to see all the colors of our shoes, and Elf Sarah gave them a personal tour to show them how our shoes are made. The whole class met all the elves...

It's hard for us to believe it, but we're quickly approaching the 30th anniversary of Soft Star Shoes! Tim and his wife Jeanie began researching their new shoemaking business in 1984, then made their first pair of moccasins in their garage in 1985. Very few people imagined that three decades later he'd still be making those same moccasins with a...

We received a wonderful fan photo recently from Danielle in Buffalo, New York. She sent us an adorable picture of her son William in what he calls his "rocket shoes," along with a link to a video by Gustafer Yellowgold. The song, appropriately titled "Rocket Shoes," is too good to keep to ourselves:     We hope you're enjoying your...

Updated 2/18/14: This giveaway has ended. Congratulations to Leisa from Youngstown, Florida! Her entry was randomly selected as the winner. Scroll down to see her shoes! Rainbow Loom bracelet-making kits seem to be all the craze these days. Many of the little elves who come through our shop have impressed us with their colorful creations of bracelets, rings, headbands and...