Gwen, one of our innovative designer elves, has been hard at work on her latest creation. She's putting the final touches on a project we've been dreaming about for a long time: the Soft Star ballet flat! Our new ballet flat will be offered in a variety of materials, colors and motifs. We're now excited to share with you the...

  We want your feedback! Our shoe designers are busy thinking about their next creations, and they need your help. We've put together a short survey that will only take a couple minutes to complete and we would love to get your input. This is your chance to tell us what you think of our product and which shoe designs...

Well, not that kind of navy... As one last hurrah before the holidays, we're excited to announce that smooth Navy is now part of our color swatches! We just received a beautiful hide of the deep blue tone and are already dreaming up some snazzy DYO color combinations with it. You can now find Navy as a design-your-own option for...

We have a special treat for all of our Soft Star fans. As some of you may know, we've been working on a Mary Jane shoe design that features an interior seam for a classier look.  This fashionable shoe, the Merry Jane Metro, is almost ready to launch and we're excited to show you the first photo if it, fresh...

Thanks to everyone who submitted entries for our caption contest! The Soft Star elves narrowed it down to three finalists. Vote below for your favorite and we'll announce the winner on Monday, October 8. The person who submitted the caption with the most votes will receive a free DVD copy of Barefoot Running, the Movie. Updated 10/8/12: Voting is now...

  Do you have a great caption idea for this picture? If so, we want to hear it! Submit your captions in the comments section below. We'll narrow it down to the few we like best and then let our viewers vote on their favorites. Whoever receives the most votes will win bragging rights and a free DVD copy of...

As some of you may recall, the Soft Star elves held our first playday back in March. We liked it so much we decided to try it again! Last week, we closed our shop for half a day and encouraged everyone to work on a new shoe design. Once again, we were both surprised and pleased with what our staff...