By now, most avid barefoot runners know the story of Michael Sandler—the man who ran a 10k barefoot only three months after being told by doctors that he would be lucky to even walk again. Michael and his wife, Jessica Lee, co-authored the book Barefoot Running in 2010 and offer workshops across the country to help people discover the benefits...

It has now been one whole year since we released our Dash RunAmoc. The elves celebrated the event by looking back at the history and evolution of the Dash model. Way back in the early 2010s, Soft Star released what is now known as the Original RunAmoc. At that time, nobody in all of elfdom had any idea how popular...

Where are people with quick-twitch muscles supposed to find spiritual athletic fulfillment? So you've read Born to Run, deliberated on the merits of evolutionary biologists over podiatrists, stared in fascination/horror the first time you saw a dude wearing Vibrams. The idea of minimalist running infected you, and when you close your eyes you imagine yourself running over natural landscapes, bare...