The Moc3 Barefoot Running "Sock" Yes, we're a shoe company, but we're a shoe company that believes barefoot is best. We think your bare feet are already the perfect design for walking and running and any shoes that inhibit their natural function with "motion control technology" will only hold you back. We also understand that there are times when you...

Before we say goodbye to 2012, we'd like to give one last shout of thanks to everyone who sent us photos of their Soft Stars this year. We received hundreds of photos from around the world showing people using our shoes for running, hiking, tree climbing, tromping around the playground and snuggling up at home. Here's a glimpse at just...

It's been a busy year at the Soft Star workshop! The past 12 months have brought a lot of memories to our shoemakers, both happy and sad. As we find ourselves fast approaching 2013, we thought it would be a good time to look back at the highlights of 2012. Here are some of the events that had the biggest...

Or is it a "Bearfoot" running book? We've seen the publication of many barefoot running books in recent years, and a common theme among them claims that the thick shoes you grew up wearing have created a lot of bad habits that will take months or even years to correct. Think of how much trouble we could have avoided if...

Many shoes on the market claim to be minimal, but not all are barefoot-friendly. Here are a five criteria to help choose barefoot shoes.

Thanks to everyone who submitted entries for our caption contest! The Soft Star elves narrowed it down to three finalists. Vote below for your favorite and we'll announce the winner on Monday, October 8. The person who submitted the caption with the most votes will receive a free DVD copy of Barefoot Running, the Movie. Updated 10/8/12: Voting is now...

  Do you have a great caption idea for this picture? If so, we want to hear it! Submit your captions in the comments section below. We'll narrow it down to the few we like best and then let our viewers vote on their favorites. Whoever receives the most votes will win bragging rights and a free DVD copy of...