It's hard to believe that we started selling RunAmocs one year ago today, what a fun year it's been! When RunAmoc first came out, we said we would be delighted if 100 pairs sold over the course of the upcoming year. We never imagined the shoes would become our most popular style. The shoe literally "ran away" from us, as...

Due out next week is a new book by Dr. Craig Richards and Thomas Hollowell which covers the rationale and techniques for both barefoot running and running with minimal footwear. We were excited to learn that Soft Star RunAmocs are included in their reviews of minimal footwear and given 10 out of "10 Toes"! Dr. Craig Richards is an expert...

A few weeks back we posted the blog below asking for feedback on a Winter running / walking shoe. Thanks to everyone for the great comments! We have spent a lot of time considering your feedback and testing the shoe only to reach the conclusion that our design is not ready yet. To do this "right" and provide you the...

We have had a lot of great suggestions for names for our new minimal running shoe - thank you!! We narrowed it down to three and would love a vote on your favorite: A. Barefleets (submitted by "ainulindale") B. RunAmoc (submitted by "nathan") C. Mocathon (submitted by "ainulindale") It was hard to narrow the field to just three... there were...

After wearing my Soft Stars exclusively to work/play in all of 2009, a few months ago I started to experiment with running in my "minimal" Soft Stars on the advice of our customers. After 4 months of trying out both moccasins and ramblers, I'm happy to have graduated to actual "running" a few miles at a time several times a...

It has been 4 weeks since my last post where I shared my intent to try out barefoot walking. I decided to give it a try after talking with our many customers who are quite devoted to barefoot running - and who love Soft Star Shoes for when they "have" to wear shoes. My goal was to ease back into...

Softstar running mocs after 60 miles of running on asphalt Tue Jepsen is a 26-year-old runner from Denmark with a passion for minimal shoes. When Tue called last month for some Softstar Shoes to test out the Elves were happy to send him a pair. He ran over 60 miles in the shoes and loved them—a high compliment given the minimal...