minimalist shoes

The Moc3 Barefoot Running “Sock” Yes, we’re a shoe company, but we’re a shoe company that believes barefoot is best. We think your bare feet are already the perfect design for walking and running and any shoes that inhibit their natural function with “motion control technology” will only hold you back. We also understand that […]

 By now, most avid barefoot runners know the story of Michael Sandler—the man who ran a 10k barefoot only three months after being told by doctors that he would be lucky to even walk again. Michael and his wife, Jessica Lee, co-authored the book Barefoot Running in 2010 and offer workshops across the country to […]

Where are people with quick-twitch muscles supposed to find spiritual athletic fulfillment? So you’ve read Born to Run, deliberated on the merits of evolutionary biologists over podiatrists, stared in fascination/horror the first time you saw a dude wearing Vibrams. The idea of minimalist running infected you, and when you close your eyes you imagine yourself […]

This week the United States Army prohibited the use of Vibram FiveFingers minimalist shoes during training. Here is a excerpt from the U.S. Army’s announcement: “There are a variety of minimalist running shoes available for purchase and wear. Effective immediately, only those shoes that accommodate all five toes in one compartment are authorized for wear. […]

Donald Buraglio is a busy guy.  In between running ultras, writing columns and analyzing the latest minimal footwear (ours included), he took National Geographic writer Stuart Thorton on a tour of his Caramel Valley trails to discuss his passion for endurance running.  Happily for us, Donald was sporting the latest pair of Moc3 prototypes.  Thorton dubbed Donald “Moccasin Man” … […]

[youtube=http://www.youtube.com/watch?v=fpUK-LxhlWw&w=640&h=385] Coming June 23 to www.softstarshoes.com!  The Moc3 is an exciting new shoe designed by veteran running shoe expert, Mike Friton.  Mike has over 25 year experience in shoe design and technology, and is currently teaching shoe design at the Portland Art Institute.  An avid runner, he spent his early years working in Bill Bowerman’s laboratory and with elite […]

It’s hard to believe that we started selling RunAmocs one year ago today, what a fun year it’s been! When RunAmoc first came out, we said we would be delighted if 100 pairs sold over the course of the upcoming year. We never imagined the shoes would become our most popular style. The shoe literally […]