Here at Soft Star we are always looking for ways to improve the customer experience.  We began to notice confusion with the the "brown" suede leather. So we decided to change the name from "brown" to "honey". The actual color has not changed, but we thought "honey" better describes the color of the leather.

Throughout the years we've had some truly memorable customers. Nancy is definitely one of them. Nancy started buying our shoes in 2008 and now owns 30 pairs (so far)! When Nancy came across Soft Star online, she loved that she could design her own shoes. "I've always been into art and color and love when I can coordinate an outfit right...

Describing colors is the second hardest thing we try to do over the phone and on our website. Several years back we had a customer suggest using Crayon colors to help people figure out what the leather colors look like (you can read that post here). Another 'trick' I often use is comparing the color of the leather to a...

When I open my closet I find one pair of white tennis shoes and scads of brown and black every other kind of footwear. If I was more fashion-forward, there may be more color in my closet. But I'm not and all the black and brown means my shoes "go with everything". That works for a mom on the go...

Last year we introduced vegan shoes per customer requests for shoes without animal products. After some trial and error, we have found two great vegan fabrics for our customers - both machine washable, to boot. This past month we added many new colors to our Roo and Elf vegan styles - including cocoa brown, apple green, and ginger snap... stop...

Couldn't resist a photo of these custom shiny gold mocs made for a holiday gift in December. Pictured here on Elf Keita's tiny feet - they don't really show the scale as they were made for a TALL guy with size 12 feet. Apparently his old "Goofy" mocs were falling apart and these were ordered as a surprise holiday gift...

A few months ago I was talking to a customer on the phone. She was asking for more description of a leather color. It is pretty hard to describe colors in a way that is meaningful since it's such a visual attribute. You really just need to SEE it. And then she had a brilliant idea... tell people what crayon...