Epic Decision: Brown Becomes Honey!
Here at Soft Star we are always looking for ways to improve the customer experience. We began to notice confusion with the the "brown" suede leather. So we decided to change the name from "brown" to "honey". The actual color has not changed, but we thought "honey" better describes the color of the leather.
Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear.
Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.