UPDATED 1/23/15: Our name guessing contest has now ended. The official name of our new blue leather color is… [drumroll]… Deep Blue Sea! Congratulations to Jennifer for being the first person to guess. She won a free pair of the Deep Blue Sea Dash RunAmocs shown in the photo below. Since we had a handful […]

Have you ever heard of Genius Hour? It’s an educational movement that allows students to explore their own passions and encourages creativity in the classroom. Basically, students have one hour to do their own research on a non-Googleable topic that interests them. Last week, we had an opportunity to participate in a virtual Genius Hangout […]

We’re getting ready to release our 2015 collection colors, which makes for a busy time in our workshop. We have some snazzy new colors and color combinations we think you’ll be excited to see. One of our new colors, already available on our website, is a rich, robust shade of pink that is replacing our […]

    It’s still several weeks away, but we’re already excited about the big game! This year, we’re celebrating the Super Bowl in style by giving away FREE Roo moccasins in your favorite NFL team colors (or whatever team you’d like to represent). We’ll pick a winner every Friday until the Super Bowl for FOUR […]

Yesterday was filled with the bustle of doing year-end inventory and cleaning out the workshop “drawers,” so to speak. Having a clean, organized workshop always feel so good! We even finished up early—much to the delight of my four-year old who was tearing it up in the showroom. This gave me some quiet time today […]

It’s hard to believe, but another year has already come to an end. 2014 was a good one for us, and we hope it was for you, too. Our shoemaking elves had no shortage of laughs and adventures, and before we ring in 2015 we’d like to take a look at some of our best […]

The Soft Star elves are wrapping up our busy holiday season and preparing for our annual end-of-the year break. Thanks so much to everyone who helped make this our busiest shoemaking year ever! We’ll be closing our shop from December 24 through January 4 to give our elves some much-deserved time off to spend with […]