Where do your Softstars take you? We have asked this question throughout the years and many customers have answered. We’ve heard countless stories—and seen many breathtaking photos—about adventures they’ve had in our shoes. In fact, that’s how our RunAmoc line was born: customers began telling us stories of running long races in our moccasins and […]

It may not seem like it in some of the colder parts of the country (I’m looking at you, Boston), but spring is officially here! Slowly but surely, eggs are cracking, bees are buzzing and cherry blossoms are fluttering through the air. Here in Oregon, we customarily have eight or so months of rainy season […]

We bid farewell to a very creative elf yesterday. Keoni, one of our trusty and talented seamstresses (or as he called himself, a seamster) will soon be finishing school and has left Soft Star to start the next stage of his life. His last day at our shop was yesterday, and when we opened the […]

We were very excited this week to receive a special submission to our monthly fan photo drawing. Rhonda from Umatillo, Florida has a son who was raised in Soft Star shoes and he is soon expecting his first son… who already has his first pair of Soft Stars! Rhonda is not only a long-time Soft Star […]

Spring time is our favorite time of year when everything becomes new again, including our collection of colorful, handcrafted Soft Star Shoes! Our new 2015 colors are now available for kids and adults. And that’s not all—we are also introducing FREE SHIPPING for all orders delivered within the USA and Canada to make shopping for shoes […]

We had a special guest at our workshop last week. Mikko, a long-time customer from Finland, came to visit the elves! Mikko’s RunAmocs on one of his colder running days in Finland: -25°C (-13°F) Several years ago, Mikko went on a search to find natural, minimalist shoes for himself and his family. After discovering Soft […]

This year, we’re making someone’s Valentine’s Day extra special! The elves love to be wined and dined, and we’d like to do the same for you. Enter our sweepstakes below and you could win a $100 gift card to the restaurant of your choice. This contest ends at Midnight (PST) on Wednesday, February 4. We’ll […]