By now, most friends of Soft Star have heard about our Back-to-School Healthy Prize-Pack Giveaway, and we’re SO excited by all the responses! We love reliving your families’ cherished learning experiences with you, played-out in the classroom, on the playground, or around the dinner table. In fact, the recent push for improved food education and […]

Fall school days are on their way, bringing tons of exciting new classes, friendships, and experiences. Year after year, however, there’s always one period eagerly-anticipated by kids and teenagers alike: lunch! Growing students have big appetites, and not just for learning. Unfortunately, while good, wholesome food-for-thought has always been a priority in American classrooms, less […]

Believe it or not, it's been 30 years since Tim and Jeanie Oliver sold their first pair of Softstar shoes in 1985. This is a big anniversary for us, especially at a time when we're preparing to mark another milestone by moving to a bigger workshop. It's definitely a far step from the old school […]

Who can say NO to Bono?  True story: a handful of talented young musicians ran into U2's Bono one day, handed him a demo CD and an hour later received a phone call from him saying he liked their music and thought the word "NO" would be a great band name. Hence, NO the band […]

We're getting close to the release of our new chukka-style shoe, and from all the emails and comments we've received we know you're as excited about it as we are! Our designers are cranking out prototypes for testing and finishing up the final tweaks. We're right on track for an early fall release, but we've […]

Shoes that are pointy and/or have heels can cause serious health problems from toe to head. Here's why you should kick the tight shoe habit for good

We have great news for all of you creative shoe designers out there. We just introduced a whole bunch of new smooth leather colors for our design-your-own shoes! The new batches of leather hides just arrived in our workshop and include colors for our Nova, Sublime, Vegetable Tanned and Shiny leather categories. Here's the list: […]