"You are how you move." ~ Katy Bowman If you're a regular follower of our blog, then you already know we're big fans of Katy Bowman. The renowned author and biomechanist has helped many people restore movement to their daily routines to live healthier and more fulfilling lives. Katy has become a good friend to […]

We hope you're as excited as we are about the release of our brand new Primal RunAmocs! Our skilled shoe designers have been hard at work on this style to give you the most natural toe-spreading foot shape possible. Shop Primal RunAmocs For several months now, we've been testing prototypes of this new shoe by […]

  Updated October 2020: The Sparky slipper has been discontinued. If you are looking for slippers for your children, please consider our Roo moccasins. We have some warm, fuzzy news for you, friends. Just in time for fall and winter, we’re now making our ultra-cozy Fireside slippers in kids' sizes! Our kids’ version, appropriately called […]

Have you ever had that one special item of clothing or pair of shoes you felt like you couldn’t live without? A well-worn sweatshirt, perhaps, that fits perfectly and represents the ultimate in comfort for you? For Amanda, a friend of mine and fellow Softstar devotee, her handmade leather Roo moccasins are just such a […]

Local visitors to our shop over the next few weeks will get a special treat... QUILTS! Every two years, the Mary's River Quilt Guild descends upon our local Benton County with diverse exhibits to honor the art and craft of quilt-making. Several cultural agencies, churches, storefronts and art galleries are donating their wall space to present […]

While we're not quite ready for summer to be over, school season is definitely here. The local showroom at our workshop is filling up with parents searching for that elusive perfect fit of classroom shoes (enough growing room to last until spring, but not too big to trip while running). The beginning of the school […]

We were thrilled this week to come across a recent podcast by Freakonomics that pretty much nailed our philosophy on footwear. The episode explores the history of shoes and how they evolved into modern foot casings with heavy padding, tight toe boxes and motion control technology. It also asks how these modern features affect the […]