Running

Many shoes on the market claim to be minimal, but not all are barefoot-friendly. Here are a five criteria to help choose barefoot shoes.

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 By now, most avid barefoot runners know the story of Michael Sandler—the man who ran a 10k barefoot only three months after being told by doctors that he would be lucky to even walk again. Michael and his wife, Jessica Lee, co-authored the book Barefoot Running in 2010 and offer workshops across the country to […]

It has now been one whole year since we released our Dash RunAmoc. The elves celebrated the event by looking back at the history and evolution of the Dash model. Way back in the early 2010s, Soft Star released what is now known as the Original RunAmoc. At that time, nobody in all of elfdom […]

Where are people with quick-twitch muscles supposed to find spiritual athletic fulfillment? So you’ve read Born to Run, deliberated on the merits of evolutionary biologists over podiatrists, stared in fascination/horror the first time you saw a dude wearing Vibrams. The idea of minimalist running infected you, and when you close your eyes you imagine yourself […]

Elf Tim, Jessica, Michael and their dog Sawa Earlier this week a couple of elves traveled down to Eugene, Oregon, for a barefoot running workshop hosted by co-author of Barefoot Running Michael Sandler. One thing the elves took away from the workshop was the importance of keeping your toes active, which helps to strengthen your foot […]

In preparation for the release of our Moc3, we asked three active individuals to test our shoe and provide feedback. Our testers are a very important part of the Moc3 production process. Recently two of our testers, Donald Buraglio and Andrew Mebane, talked with us about their experience testing our shoes. Here are their responses. […]