The Moc3 Barefoot Running "Sock" Yes, we're a shoe company, but we're a shoe company that believes barefoot is best. We think your bare feet are already the perfect design for walking and running and any shoes that inhibit their natural function with "motion control technology" will only hold you back. We also understand that there are times when you...

In my recent interview with Tim Norwood, sales monkey for Luna Sandals, I spoke to him as he was heading down to Mexico with Barefoot Ted to run the 50-mile Ultramarathon Caballo Blanco. The race, formerly called the Copper Canyon Ultramarathon, was made famous by Christopher McDougall's book Born to Run. The book documented Caballo Blanco's efforts to create an endurance...

Okay, so you've got your trusty RunAmocs, you're realizing that running properly makes you feel great and maybe you've even started entering some races. Maybe you're considering pushing yourself to do some longer races. Maybe you could even do... a marathon? Does the idea of training for a marathon seem daunting, or even unimaginable to you? If so, then Ray Charbonneau's...

We're very excited to announce that Soft Star will have an exhibition booth at the Portland Shamrock Run Fitness Fair this weekend! For anyone in the Portland, Oregon area, this is a great opportunity to try on our shoes and ask questions about how we make them. We'll have a full selection of moccasins and casual shoes for kids and...

Tom Norwood at the Orcas Island Ultra 50kThe Caballo run gained fame after the publication of Christopher McDougall's bestselling book Born to Run, in which McDougall chronicles his experiences in the canyons with Micah True (a.k.a. Caballo Blanco) and the Tarahumara Indians. Originally named the Copper Canyon Run, the race was renamed this year in memory of True, who passed...

Or is it a "Bearfoot" running book? We've seen the publication of many barefoot running books in recent years, and a common theme among them claims that the thick shoes you grew up wearing have created a lot of bad habits that will take months or even years to correct. Think of how much trouble we could have avoided if...

Many shoes on the market claim to be minimal, but not all are barefoot-friendly. Here are a five criteria to help choose barefoot shoes.