Happy Thanksgiving everyone! We want you to know how much we appreciate all of our wonderful customers. It's an ongoing challenge to keep a domestic handmaking shoe workshop up and running and it means so much to us to receive your heartfelt support. We're always touched by the many thanks and photos you send us, and all of us elves...

Congratulations to Angelina for winning our Halloween Costume Contest! It was a close call, but her photo of the Spooky Ghost in Roo moccasins received the most votes. Angelina won a $50 Soft Star gift card. Thanks to everyone who participated in our contest! We loved seeing all the creative costumes you put together with our shoes. And if you...

Back-to-school season is a busy time at the Soft Star workshop. The elves work around the clock to make sure all the new school shoes are delivered on time, and our soft-soled moccasins are definitely in high demand. We're proud that so many schools encourage children to wear our moccasins, and kids love them! Unfortunately, there's one problem we've encountered...

This year, the elves are excited to be hosting a special sweepstakes for the back-to-school season! Anyone can enter, and we'll give the winner a year's supply of Soft Star shoes, plus a donation of $300 to your school of choice*. We want to keep your feet healthy and help keep schools on their toes. That's why the grand prize...

Congratulations to the Duke and Duchess of Cambridge! We were very excited today to hear about the arrival of their new prince. In the spirit of international solidarity, we made a special pair of baby shoes for the royal family. Thanks to Elf Keoni's wicked sewing skills, we were able to send a very exclusive pair of moccasins depicting the...

In a recent blog post about Barefoot Pioneers, we recognized some of the people who stood up against popular opinion to show the world the benefits of natural foot function and the dangers of restrictive, inhibiting shoes. One of the pioneers we mentioned, Dr. Simon J. Wikler, seems to be lesser known than the rest. We thought he deserved a...

One of the most common concerns we hear from parents is the question of how quickly kids' feet grow. They want to ensure the shoe they are buying will last before their child outgrows them. Toddler years can be a difficult time for sizing feet. Many kids seem to need new shoes every few months. Our experienced customer service elves...