Updated 7/23/24: THE NEW ELF HAS ARRIVED!!! Tesla gave birth to a beautiful baby girl weighing 7lb 9oz. Mother and daughter are both doing great. Thanks to everyone for all the great name suggestions. The final name is... SAGE! Original Post: Many of you know Elf Tesla as the friendly voice that usually answers the phone when you call us...

A few months ago, a customer sent us a photo of her son's Soft Star rocket shoes along with a child's music video. The video, appropriately titled "Rocket Shoes," told the story of a character named Gustafer Yellowgold who receives a pair of rocket shoes from his brother and uses them to fly off Nugget Island. We had never heard...

We had a special treat yesterday when students and parents from the local LBCC Co-op Preschool came by our workshop for a tour. The little kiddies were very excited to see all the colors of our shoes, and Elf Sarah gave them a personal tour to show them how our shoes are made. The whole class met all the elves...

New Year's may have already passed for Times Square and the Chinese calendar, but Soft Star is just getting ready to celebrate. When February winds down and spring approaches, it's time for us to introduce our new 2014 shoe collection! The fashionista elves in our shop have worked hard deciphering the mysteries of our color swatches to bring you a...

Updated 2/18/14: This giveaway has ended. Congratulations to Leisa from Youngstown, Florida! Her entry was randomly selected as the winner. Scroll down to see her shoes! Rainbow Loom bracelet-making kits seem to be all the craze these days. Many of the little elves who come through our shop have impressed us with their colorful creations of bracelets, rings, headbands and...

We received a pleasant surprise recently when one of our customers, Tina Davidson, wrote an adorable story about her children's experience with our shoes... and their wise barefoot grandmother. We saw the story when she posted it on her blog and fell in love with it right away. With Tina's permission, we're now happy to share it with you, too. Enjoy...

We had some excitement recently when fourth and fifth graders from Lincoln Elementary School stopped by our workshop on a downtown caroling adventure! The elves all took a break from their busy holiday sewing to hear the students sing several songs. Since the school is bilingual, we were thrilled to hear carols sung in both English and Spanish. Over 20...