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Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear.
Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.
While my family was traveling to Ireland, Jay and I decided to carry our Soft Star mocs on the plane. We figured they are light and small enough to carry in a backpack. And once on the plane they would be great to wear... they keep your feet warm, are light, and non-restrictive. So shortly after take off, off came...
Today was an exciting day here in the shop. Our new clicker was delivered and installed... YEAH!!! Tim and Alan, the best landlord ever, spent the entire afternoon unloading, moving, placing, and wiring the new machine. As you can see in the picture, it's a hefty piece of equipment. Once we got it in place, we couldn't wait to cut...
The workshop has been pretty crazy and disjointed since the catastrophic failure of our hydraulic clicker last week (see last entry). Until our new machine is shipped, we have installed a temporary solution... our 1930's era Famco "KICKER".... This little guy is giving DeAnn, Leah, Keita and Tim a great leg workout as they have to "kick" the dies 3-4...
Halloween was a STRANGE day for the Elves this year.... we had some naughty spirits in the workshop last Tuesday. Our beloved "clicker" machine was the first victim. Our 8 ton Hudson Clicker press is a hydraulic press that we use to "click" or "cut" out all the pieces of our Soft Star Shoes. On Tuesday the 1" thick steel...
Kahlil has posed quite a challenge. I meet new people and they ask what I do. I tell them I make baby shoes they smile and glance at Kahlil's feet. At this point their eyebrows raise since they can't help but notice my son is barefoot. Of course there is nothing wrong with being barefoot - in fact barefoot like...
By popular reqeust, we hope to introduce a fun, new Mary Jane style by the end of this month. We have been prototyping a couple different designs on our own kids for comfort/fit and have the basic patterns ready, but would love some input on the finishing touches. If you feel like sticking your finger in the design process, please...
We started the Favorite Design Your Own page about a month and a half ago. Since then, the Soft Star Elves have posted over a dozen favorite shoes and moccasins. We get so excited by our customer's creativity we just had to share. And now a really cool thing has happened. A couple orders have come through recently that have...
