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Martin is a lifelong runner who began wearing minimalist shoes over 10 years ago when he found they alleviated his chronic foot pain, which eventually disappeared completely. He further studied proper running form through a series of workshops taught by Correct Toes inventor, Dr. Ray McClanahan DPM. Martin has collaborated with several health care professionals to collect and share peer-reviewed studies that show the benefits of minimalist footwear. In his personal life, Martin loves living in the Pacific Northwest because it allows him to enjoy a variety of outdoor activities year-round, including hiking, cycling, rock climbing, surfing and snowboarding.
We're taking a break from our usual shoe-related posts to speak about a serious issue that has recently arisen in Washington: Net Neutrality. Not familiar with the term? You're not alone. Net Neutrality is an idea that confuses a lot of people, yet greatly impacts small businesses as well as your overall internet surfing experience. In a nutshell, Net Neutrality...
Are you a True Blood fan? Are you looking to get your last vampire fix this weekend? If so, then we have just the shoes for you. Elf Keoni and Elf Karen teamed up to make a special pair of fan shoes to celebrate the show's big series finale this Sunday. Appropriate for the gory vampire-themed drama, they decorated a...
It's that time again! Our showroom is full every day with parents and kids looking for new and colorful classroom shoes. School will be starting soon, so it's time for our latest back-to-school GIVEAWAY! This year Soft Star Shoes is teaming up with Nova Natural Toys and Crafts to bring you an extra fun treat. Our family-owned businesses are offering...
George Takei (far right) with several of his fellow Star Trek cast members on the Hollywood Walk of Fame. Most of our shoemaking elves are big fans of George Takei. For those who aren't even Trekkies, the actor's viral Facebook posts, outspoken support for equal rights and playful sense of humor have won us over. It's even more astonishing to...
"So wonderfully eerie watching the Horse come back to life. the full doc will mist your eyes." —Christopher McDougall, Author of Born to Run Most minimalist and barefoot runners have heard stories of the mysterious Micah True, better known by his handle Caballo Blanco (Whte Horse). Now, a new documentary gives a unique inside perspective on his legendary life and...
Updated 7/23/24: THE NEW ELF HAS ARRIVED!!! Tesla gave birth to a beautiful baby girl weighing 7lb 9oz. Mother and daughter are both doing great. Thanks to everyone for all the great name suggestions. The final name is... SAGE! Original Post: Many of you know Elf Tesla as the friendly voice that usually answers the phone when you call us...
