RunAmocs celebrate one year anniversary!
It's hard to believe that we started selling RunAmocs one year ago today, what a fun year it's been!
When RunAmoc first came out, we said we would be delighted if 100 pairs sold over the course of the upcoming year. We never imagined the shoes would become our most popular style. The shoe literally "ran away" from us, as 48 orders poured in on that first afternoon.
Keita - who was the lead on this design was enjoying a long birthday weekend on launch day. Hava was up to the challenge and excited to make her first pair when the first order came in. Then came a second order... and a third... and whooaaa!! an exciting and unanticipated journey began. (Ooooh it was tempting to call our Birthday Elf back in... but we held off!) Over the past year we have put in a lot of energy to continually improve the shoes, as well as developing two new styles that will launch next month.
It's been exciting how the minimalist running community has embraced the RunAmoc. The Soft Star Elves would like to thank our customers for your support!
Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear.
Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.
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