To Halloween and Beyond...
Halloween is fast approaching and I've been hard a work on our Toy Story themed costumes. The Buzz space boots have been done for a while and now the Woody cowboy boots are done too. I just hope the rest of the costumes can keep up with the amazing boots! And while the Buzz boots are crazy colors, Kahlil loves them and I expect they will get lots of wear this winter.
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.