The Cutest Office Assistant Ever!
Ever wonder who is behind your Soft Star Shoes? Meet the youngest "elf" - Baby Olympia! Olympia spends some time each day with Mommy at the workshop - and she loves all the action. Other than having to talk to her about drooling on shoes, she has been a model elf!
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.
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