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It all started in July 1985, when our founder Tim Oliver and his wife Jeanie stitched up a pair of soft leather shoes for their daughter, Corina. What began as a labor of love quickly turned into something much bigger. Just a short time later, they packed up a batch of their handmade creations and headed […]

We’re giving away a stellar prize package to help you make the most out of your summer camping adventures. Enter to Win a $1,000 stargazing prize package, including early access to Softstar’s new hiking boot!

Encourage healthy movement for children with Grow Wild, and enter to win a $350 prize package!

We’re giving away premium outdoor adventure gear, including prizes from Patagonia, Garmin, Hydro Flask and more!

Summer isn’t over yet, but our showroom is starting to fill up with families shopping for shiny new classroom shoes. That means the first day of school will be here before we know it! While you’re shopping for new backpacks, notebooks and crayons, be sure to check out our back to school sale on popular […]

The winter international competition is here, and we just can’t contain our excitement! (Due to trademark restrictions, we can’t use the “O” word.) We know it’s not just competing athletes who strive to do their best, so we’re celebrating the 16-day event with a giveaway for you! Whether you’re working, parenting, studying or chasing your own fitness […]

While we’re not quite ready for summer to be over, school season is definitely here. The local showroom at our workshop is filling up with parents searching for that elusive perfect fit of classroom shoes (enough growing room to last until spring, but not too big to trip while running). The beginning of the school […]