We hope you're as excited as we are about the release of our brand new Primal RunAmocs! Our skilled shoe designers have been hard at work on this style to give you the most natural toe-spreading foot shape possible. Shop Primal RunAmocs For several months now, we've been testing prototypes of this new shoe by putting them through the roughest...

We've made a lot of fond memories at our cozy Corvallis workshop. So many shoes were designed and built here, several school field trips have come through to see our elves at work and we'll never forget the time Gwen accidentally set fire to a Phoenix boot (the irony was not lost on us). Unfortunately, "cozy" is the right word...

You would think that, given my age (let's just say I grew up with Thundercats) and the fact that I work at a shoe workshop, I would have become proficient at tying my shoes. I sure thought so. The fact that my laces came untied while walking from time to time just seemed like a natural occurrence. I long ago...

Have you ever heard of Genius Hour? It's an educational movement that allows students to explore their own passions and encourages creativity in the classroom. Basically, students have one hour to do their own research on a non-Googleable topic that interests them. Last week, we had an opportunity to participate in a virtual Genius Hangout (GHO) with a spunky class...

We received a wonderful fan photo recently from Danielle in Buffalo, New York. She sent us an adorable picture of her son William in what he calls his "rocket shoes," along with a link to a video by Gustafer Yellowgold. The song, appropriately titled "Rocket Shoes," is too good to keep to ourselves:     We hope you're enjoying your...

Several weeks ago, we were approached by a group of young documentary filmmakers who were interested in our company background and shoemaking process. They were working on a project to profile companies handcrafting goods in the Pacific Northwest and asked if they could visit us and film the action in our workshop. We happily agreed! Documenting the birth of a...

Coming June 23 to www.softstarshoes.com!  The Moc3 is an exciting new shoe designed by veteran running shoe expert, Mike Friton.  Mike has over 25 year experience in shoe design and technology, and is currently teaching shoe design at the Portland Art Institute.  An avid runner, he spent his early years working in Bill Bowerman's laboratory and with elite runners.  With a background in...