press

Softstar’s leather-soled shoes meet the demand for fashionable glove shoes on the runway.

Elf Erica (or as I like to call her, Elfrica) has the most physically demanding job at Soft Star. As our expert sole attacher, it’s her job to make Vibram soles stick to the bottom of our RunAmocs. While this involves a lot of gluing and trimming, it also requires a good bit of hammering […]

It is always so much fun when you find your shoes featured in magazines! I came home to find a new issue of Kiwi magazine in our mailbox and when I plopped the pile of mail on the kitchen counter, the magazine flipped open to the page below with our little white sandals. My first […]