The winter international competition is here, and we just can't contain our excitement! (Due to trademark restrictions, we can't use the "O" word.) We know it's not just competing athletes who strive to do their best, so we're celebrating the 16-day event with a giveaway for you! Whether you're working, parenting, studying or chasing your own fitness goals, we think you deserve...

Note: trademark restrictions prevent us from using the "O" word in this post. The 2016 summer international competition is finally here, and we just can't contain our excitement! And who can blame us? We're a made-in-USA company, we LOVE encouraging people to be active and push their limits and we've even got a hometown swimmer competing this year in Rio! We know...

Everyone in our shop had a lot of fun following the Olympics, especially when we heard about athletes competing barefoot or wearing minimalist shoes. It was a little sad to see the games end, but we’re giving one last hurrah to Olympic fever. Elf Tricia recently heard an interview with Missy Franklin that caught her attention. The American swimmer and...