Elf Keoni has done it again! Ever since he joined our shoemaking crew a couple years ago, Keoni has wowed us again and again with his spectacular artistic shoe designs. You may recall the moccasins he made for the royal baby last summer, or the Breaking Bad design he whipped up when that TV series ended. Now he's come up...

It's hard for us to believe it, but we're quickly approaching the 30th anniversary of Soft Star Shoes! Tim and his wife Jeanie began researching their new shoemaking business in 1984, then made their first pair of moccasins in their garage in 1985. Very few people imagined that three decades later he'd still be making those same moccasins with a...

Updated 2/18/14: This giveaway has ended. Congratulations to Leisa from Youngstown, Florida! Her entry was randomly selected as the winner. Scroll down to see her shoes! Rainbow Loom bracelet-making kits seem to be all the craze these days. Many of the little elves who come through our shop have impressed us with their colorful creations of bracelets, rings, headbands and...

Before we say goodbye to 2012, we'd like to give one last shout of thanks to everyone who sent us photos of their Soft Stars this year. We received hundreds of photos from around the world showing people using our shoes for running, hiking, tree climbing, tromping around the playground and snuggling up at home. Here's a glimpse at just...