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Well, not that kind of navy... As one last hurrah before the holidays, we're excited to announce that smooth Navy is now part of our color swatches! We just received a beautiful hide of the deep blue tone and are already dreaming up some snazzy DYO color combinations with it. You can now find Navy as a design-your-own option for...

It may be hard to believe, but some people say our shoes are not super swanky. While it is true we don't compete with Gucci or Prada, we do harbor a covert fashionista among our ranks who has been working on a new product. Elf Sarah, always dressed to the nines, spent a long time searching for high end, luxurious...

For all of our shiny leather fans out there, we're very proud to announce the arrival of shiny pastel violet! This gorgeous new color is now available on all of our Design-Your-Own smooth leather shoes. We can't wait to see the creative shoes you'll make with our new color! Remember to send us photos of your shoes to enter our...

Our leather cutting elves had some excitement last week when a new shipment arrived at the shop. Soft Star founder Tim was able to source some very decorative hides, and we are now happy to announce the addition of star leather to our selection. Star leather consists of regular suede leather covered with small shiny or glossy stars. The two...

The elves have been tinkering with the shoes again. It could be the fresh spring air, the post-sale high or the sugar rush from Elf Hava’s cookies, but for whatever reason, our staff is feeling creative. The latest innovation is our RunAmoc Dash with a tough leather sole. We’ve experimented with tough leather soles on our shoes for many years, but...

“Play is essential to our social skills, adaptability, intelligence, creativity, ability to problem solve, and more. Play is hardwired into our brains—it is the mechanism by which we become resilient, smart, and adaptable people.” —From Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul, by Stuart Brown, M.D. & Christopher Vaughan Customers often tell us they...