1. LITE Turquoise has Landed! New Leather Color for Soft Star RunAmocs

    LITE Turquoise has Landed! New Leather Color for Soft Star RunAmocs

    Elf Hava and Co-Owner Larkin stretch out our first hide of LITE Turquoise. You may recall that last fall we asked customers to vote on a new perforated leather color for our RunAmocs. It was a narrow race between LITE Turquoise and LITE Purple, but Turquoise took the lead in the end. Our first hide of the new leather arrived...
  2. Vote for Your Favorite Boot Colors!

    Vote for Your Favorite Boot Colors!

    Photo courtesy of Rochelle in Wheaton, Illinois We hope everyone had a wonderful (and filling) Thanksgiving break! We've had a bustling boot-making season this year—possibly one of our busiest ever! Our cozy sheepskin boots are flying out the door as fast as we can sew them, and it's very fun for us to see the wonderful color combinations that our...
  3. Anchors Aweigh - Navy is Here!

    Anchors Aweigh - Navy is Here!

    Well, not that kind of navy... As one last hurrah before the holidays, we're excited to announce that smooth Navy is now part of our color swatches! We just received a beautiful hide of the deep blue tone and are already dreaming up some snazzy DYO color combinations with it. You can now find Navy as a design-your-own option for...
  4. Shiny Violet is Here!

    Shiny Violet is Here!

    For all of our shiny leather fans out there, we're very proud to announce the arrival of shiny pastel violet! This gorgeous new color is now available on all of our Design-Your-Own smooth leather shoes. We can't wait to see the creative shoes you'll make with our new color! Remember to send us photos of your shoes to enter our...
  5. Design Your Own Shoes - Soft Star on Television News Segment

    This week our shoes were featured on a TV news segment featuring "Design Your Own" products. Click here to view (or if that doesn't work, copy and past this URL into your browser: http://studio5.ksl.com/?nid=58&sid=4493544 ) Studio 5 is a news channel broadcasting in Salt Lake City, Utah. Kiersten Blanchard did a series on design your own products, and was thrilled...
  6. Superbowl Shoes!

    Here is Tim with a pair of custom Superbowl moccasins we made for our local hero Kevin Boss, of Philomath, Oregon - playing for the New York Giants. Kevin is playing his rookie year with the Giants and is starting this Sunday in the Giant's lineup. He's a big guy - there is a lot of sheepskin in them! We...
  7. Rainbow Shoes

    Last year we made Kahlil a pair of 'rainbow' moccasins... the right and left shoes had different colors on the fronts and backs. I thought they were great, others disagreed. When I came time to pick out our shoes for the 2007 line, the rainbow moc was the first on my list. Unfortunately they didn't make the cut for our...

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