A few months ago, a customer sent us a photo of her son's Soft Star rocket shoes along with a child's music video. The video, appropriately titled "Rocket Shoes," told the story of a character named Gustafer Yellowgold who receives a pair of rocket shoes from his brother and uses them to fly off Nugget Island. We had never heard...

Our new Solstice sandals are now available and selling like hotcakes! To celebrate the release of our latest shoe design, as well as the beginning of a beautiful spring season, we're excited to announce our latest giveaway. Enter now to win a free pair of our adult Solstice Sandals in the color of your choice, PLUS a free pedicure! If...

Updated 2/18/14: This giveaway has ended. Congratulations to Leisa from Youngstown, Florida! Her entry was randomly selected as the winner. Scroll down to see her shoes! Rainbow Loom bracelet-making kits seem to be all the craze these days. Many of the little elves who come through our shop have impressed us with their colorful creations of bracelets, rings, headbands and...

Thanks to everyone who participated in our giveaway of the gold star Merry Mocs last week. We were thrilled to hear how excited people were about Tesla and Jodi's creative shoe! As promised, we are now giving away the second pair of Merry Mocs. These moss green shoes feature our soft suede uppers, a cozy sheepskin innersole and the addition...

Followers of our blog will know that we hold occasional Playdays at the Soft Star workshop. These are days when we set work aside and are encouraged to just have fun creating something new with the materials in our shop. At the end of the day we share our projects and the results are always surprising. They not only inspire...

Congratulations to Angelina for winning our Halloween Costume Contest! It was a close call, but her photo of the Spooky Ghost in Roo moccasins received the most votes. Angelina won a $50 Soft Star gift card. Thanks to everyone who participated in our contest! We loved seeing all the creative costumes you put together with our shoes. And if you...

What do you get when you cross a snowman with a vampire? Frostbite. Halloween is right around the corner! This happens to be one of the elves' favorite holidays, and definitely an exciting time around our workshop. We have a lot of fun dressing up, and even more fun sitting outside the shop handing out treats to frightened children. We...