The new 2011 RunAmoc is almost here... just a few more tweaks! This is a sneak peek at the new version which will debut in May. We are trying to decide on the in-stock color scheme. Which do you prefer?

We were tickled this week to learn we are featured in Michael Sandler's top selling book: Barefoot Running: How to Run Light and Free by Getting in Touch with the Earth. Michael and co-author Jessica Lee were kind enough to send the Elves our very own autographed copy - very cool. Michael also has a website: runbare.com. Check out their...

Due out next week is a new book by Dr. Craig Richards and Thomas Hollowell which covers the rationale and techniques for both barefoot running and running with minimal footwear. We were excited to learn that Soft Star RunAmocs are included in their reviews of minimal footwear and given 10 out of "10 Toes"! Dr. Craig Richards is an expert...

The November issue of The Oprah Magazine is now out. The "Adam Says" feature on page 90 introduces the concept of barefoot running. One of the minimal running shoes pictured is a custom Soft Star RunAmoc in lime green and ultra blue. When asked for samples, the Elves included custom pairs for both Oprah and Gayle... hopefully they have given...

We have had a lot of great suggestions for names for our new minimal running shoe - thank you!! We narrowed it down to three and would love a vote on your favorite: A. Barefleets (submitted by "ainulindale") B. RunAmoc (submitted by "nathan") C. Mocathon (submitted by "ainulindale") It was hard to narrow the field to just three... there were...

We have noticed... and shared... a lot of information lately about barefoot running. It seems this topic has really taken off in the general media. I just did a quick search on 'barefoot running news' and found that CBS News, ABC News, and WebMD have all posted articles on barefoot running in the last couple days. And that is not...

After wearing my Soft Stars exclusively to work/play in all of 2009, a few months ago I started to experiment with running in my "minimal" Soft Stars on the advice of our customers. After 4 months of trying out both moccasins and ramblers, I'm happy to have graduated to actual "running" a few miles at a time several times a...