All the Hype...
We have noticed... and shared... a lot of information lately about barefoot running. It seems this topic has really taken off in the general media. I just did a quick search on 'barefoot running news' and found that CBS News, ABC News, and WebMD have all posted articles on barefoot running in the last couple days. And that is not to mention the NPR article: Humans were Born to Run Barefoot that several friends forwarded to us this week. (By the way, this article has a great video showing how differently people run with and without shoes. You can see some of the difference in the above photos.)
We were a little hesitant to forward this informative NPR article along as it seems "barefoot" is all we are sharing these days. But then we decided it is important to take advantage of the buzz out there when it is something we believe. We really think spending as much time barefoot as possible, especially when feet are growing and developing, is important for your overall health. And when you can't be barefoot, you should wear minimal shoes that are barefoot-like in design.
So while it may seem we are 'bandwagoning' all the media hype about the benefits of going unshod, just consider the driving factor behind all of our designs... to us barefoot-like design means no arch support, lightweight, and flexible. Sounds like a Soft Star shoe to me.
Soft Star Shoes is a family friendly company located in Corvallis, Oregon. Viewpoints in this blog are those of individual workshop elves, and do not necessarily represent those of www.SoftStarShoes.com
Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear.
Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.