alternative transportation benefit

Softstar founder Tim Oliver and his trusty bicycle. He rides it to work most days. Tim’s bright yellow bike frame sports a red leather bike seat cover that he crafted years ago in the workshop. The red leather seat features a large inlaid white leather star–just like the star inlays on our moccasins and reminiscent […]

We recently added a new benefit at Soft Star Shoes where we provide employees who use bicycle transportation a monthly bike maintenance allowance. I have always been impressed with how dedicated Hava is to biking to work each day, but yesterday she really surprised me when I saw her pull up with a full cup […]