1. Every Day is Bike-to-Work Day

    Every Day is Bike-to-Work Day

    Softstar founder Tim Oliver and his trusty bicycle. He rides it to work most days. Tim's bright yellow bike frame sports a red leather bike seat cover that he crafted years ago in the workshop. The red leather seat features a large inlaid white leather star–just like the star inlays on our moccasins and reminiscent of Tim's Texan roots. In...
  2. Biking with Coffee

    We recently added a new benefit at Soft Star Shoes where we provide employees who use bicycle transportation a monthly bike maintenance allowance. I have always been impressed with how dedicated Hava is to biking to work each day, but yesterday she really surprised me when I saw her pull up with a full cup of steaming hot coffee snapped...

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