Biking with Coffee
We recently added a new benefit at Soft Star Shoes where we provide employees who use bicycle transportation a monthly bike maintenance allowance. I have always been impressed with how dedicated Hava is to biking to work each day, but yesterday she really surprised me when I saw her pull up with a full cup of steaming hot coffee snapped to her bike frame. THAT is one cool accessory!
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.