Soft Star Airport Sighting
It's a small world! I dropped my daughter Corinna off at the Portland airport yesterday and was startled to see a life-size advertisement in the elevator that featured a little girl wearing our Soft Star sandals. Sorry the photo's not so good - suffice it to say the feeling of happy surprise was very good.
Soft Star Shoes is a family friendly company located in Corvallis, Oregon. Viewpoints in this blog are those of individual workshop elves, and do not necessarily represent those of www.SoftStarShoes.com
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.
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