Shoe Artisans Share New Ideas at the Soft Star Workshop
Today we were visited by our friend Mike Friton and his colleague Bill Cass. Both Mike and Bill are artisans with amazing backgrounds in shoe design, costume/set design, manufacturing and textiles. Both men also have a deep passion for Made in USA business models.
Mike is the designer of the Moc3, and you can learn more about his philosophy in this insightful video. Bill came today to share some ideas for beautiful Renaissance style tall boots and fun fur lined house boots—that the Elves could possibly craft someday? We are looking forward to continuing to build a relationship with both of these talented craftsmen.
From left to right: Bill Cass, Soft Star Co-Owner Tricia Salcido and Mike Friton
To learn more about Mike Friton, check out the Friton Designs website.
To learn more about Bill Cass, check out the website for Nymbol's Secret Garden.
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.
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