Sharing Diaper Wipes... And Other Stories
This month MOM Magazine interviewed Larkin and I for a feature titled "When the Shoe Fits: Two Moms Step In as Soft Star Elves". The interview covered how we balance our families and work, helping each other with workplace child-rearing. This includes, but is not limited to sharing diaper wipes - new ones, of course!
Click here to view the full article in MOM Magazine—we are on page 11. This issue also covers an"Extreme Makeover" for a special family in our area.
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.