When is Amazon Prime Day 2022?
Why do we care when Amazon Prime Day is? Because Softstar wants to offer you an alternative: to shop small and sustainable during our coinciding sale! If this sounds good to you, enter your guess when the sales will take place. The lucky person who guesses the correct date (or closest to it) will win a free pair of cozy firesides, and every entrant will get an exclusive email before the sale happens.
It's free to enter: simply scroll down and comment on this post with your best guess.
What and When?
Every summer since 2015, Amazon Prime Day takes over the internet for two days with their annual shopping event, a.k.a. the “Black Friday” of summer. Originally the sale was to celebrate Amazon's anniversary, but the sale date has shifted around for the last couple years as Amazon looks to increase its profitability.
Our prediction for Amazon 2022 Prime Day is June 14–15, 2022. Of course, the actual dates are a tightly guarded secret that will not be announced until a few weeks before the actual sale, so let's have some fun and hear your best guess! Softstar's "Shop Small" sale will be one day only and match the first day of Prime Day 2022.
The contest has closed. Our prediction was wrong 😭
Amazon confirmed Prime Day 2022 will happen July 12-13th.
Congratulations to Ellie Winicour, whose name was randomly chosen from all you smarties who guessed correctly. Ellie wins a pair of cozy Firesides - congrats!
Why Shop Small and Sustainable?
By supporting small businesses like Softstar, you support skilled trade work here in the USA. Each pair of our soft leather shoes is made by hand in our Oregon workshop, sustainably made with minimal, comfortable designs and everyday good looks. You can customize your own colors or choose from our collections on hand. And there are many free shipping options—no Prime membership needed!
We know you value quality, originality, and personalized service. Good luck with your entry and we hope to see you on our super secret Shop Small sale day later this year!
Amazon Prime Day History to help you with your best guess:
| 2022 | June 14–15 (predicted) |
| 2021 | June 21–22 |
| 2020 | Oct 13–14 |
| 2019 | July 15–16 |
| 2018 | July 16–17 |
| 2017 | July 11–12 |
| 2016 | July 12 |
| 2015 | July 15 |
Rules
- To enter, please comment below with the day you think Amazon Prime Day will begin (e.g. June 14, 2022.)
- The winner will be contacted via email. All entrants will receive one email update when Softstar's alternative Shop Small sale is announced. Emails addresses are not displayed publicly and will not be used for any other purpose.
- Each person is only allowed ONE ENTRY / ONE GUESS. Entries cannot be changed after submission.
- If multiple people guess the correct start day (or next closest day), one will be randomly selected as the winner.
- Softstar Elf employees and their family members are not allowed to participate.
- The winner's name will be published here when our Shop Small Day is announced.
- No purchase necessary. Must be 18 or older to enter.
- Don't worry if your comment does not show up immediately; comments are approved daily. If you comment with a guess, you are entered!
Good luck!
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.
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