Hurray!! He's finally here! Little Langston arrived in the middle of an April snow flurry - a precious baby boy. Both he and Larkin are doing well and nesting in at home. Langston weighed in as kind of a big boy - he must of heard us in utero musing about how it would be […]

Any minute now.... !! Larkin and her Mom, Ettie stopped by the shop today ... and maybe Tester #6 will be introducing himself later today?? Larkinis anxious for labor to start -and with her slow gait today and far-off look in her eyes, the Elves are betting that tonight might be the night. Larkin and […]

As a former high-tech engineer, this shoe elf sometimes longingly remembers the days of fancy testing equipment. First on my wish list would be a heavy duty shoe "walker" that could put 100,000,000 steps on our new models overnight to give us quick feedback on durability of materials (kind oflike the bionic kid). Of course, […]

These shoes are made for travelin’ Soft Star Shoes has a long legacy of Soft Star babies, but about 25 years ago I held the title as "The First Soft Star baby". Mom and Dad set up shop in our Southern California garage and became shoemakers as I scooted around in my soft leather shoes. […]

Some of you may know about our wonderful 8 year old friend Cassidy who creates her Playful Pancake cat toys and sends 100% of the proceeds to the international "Kids for Kids" organization to buy goats (kids) for families in Sudan. So far her hard work and spunk has resulted in the purchase of 250 goats! […]

Yep... the youngest elf is on the way. I can only be found in the Soft Star shop through next week, then it's time to wait for the little guy to make his appearance. At Soft Star we are looking forward to having a new elf tester 🙂 And personally I can't wait to try […]

We elves have been busy again this season. We have come out with a couple new styles, including the Rambler. The Rambler is a cross between a moccasin and a shoe - it has the upper and sheepskin of a Soft Star moccasin, but is has a shoe sole. Depending on how you look at […]