October was a joyous month at Soft Star Shoes as we celebrated the birth of two new elves... Trish and Sal had a baby girl in mid-October, and Naomi and Val had a baby boy on Halloween. Grandpa Tim could not be more proud of his first Grand baby! Love this photo of the new […]

The November issue of The Oprah Magazine is now out. The "Adam Says" feature on page 90 introduces the concept of barefoot running. One of the minimal running shoes pictured is a custom Soft Star RunAmoc in lime green and ultra blue. When asked for samples, the Elves included custom pairs for both Oprah and […]

A few weeks back we posted the blog below asking for feedback on a Winter running / walking shoe. Thanks to everyone for the great comments! We have spent a lot of time considering your feedback and testing the shoe only to reach the conclusion that our design is not ready yet. To do this […]

Recently we have seen a new elf running around the shop. We usually spot her / him first thing in the morning after a quiet night. I was lucky and caught the elusive elf on film this morning. We are hoping we have a new shoemaker setting up camp! The problem is we don't know […]

A few months back we had Julie from our local garbage disposal company come talk to us about ways to reduce waste in our shop. In general we are doing the right things, but we asked her for ideas on the leather and soling scraps. She gave us a couple leads and we have been […]

Did you know that Ugg boots were made popular in the 80's by Australian surfers? They are great at warming your feet after hours in the ocean. I shouldn't have been surprised to learn that the friends and children of one of our favorite customers (professional photographers Ted and Debbie) use our Soft Star Phoenix […]

We have very cool customers at Soft Star Shoes - but some are simply off the scale. Meet Sam Huber - founder, editor and on-the-move promoter of "Eco Runner". Since 2007 Sam has been promoting the concept of combining recreational running with collecting litter along the way. Simple, right? But he goes way beyond his […]