By now, most avid barefoot runners know the story of Michael Sandler—the man who ran a 10k barefoot only three months after being told by doctors that he would be lucky to even walk again. Michael and his wife, Jessica Lee, co-authored the book Barefoot Running in 2010 and offer workshops across the country to […]

For all of our shiny leather fans out there, we're very proud to announce the arrival of shiny pastel violet! This gorgeous new color is now available on all of our Design-Your-Own smooth leather shoes. We can't wait to see the creative shoes you'll make with our new color! Remember to send us photos of […]

As some of you may recall, the Soft Star elves held our first playday back in March. We liked it so much we decided to try it again! Last week, we closed our shop for half a day and encouraged everyone to work on a new shoe design. Once again, we were both surprised and […]

Everyone in our shop had a lot of fun following the Olympics, especially when we heard about athletes competing barefoot or wearing minimalist shoes. It was a little sad to see the games end, but we’re giving one last hurrah to Olympic fever. Elf Tricia recently heard an interview with Missy Franklin that caught her […]

Updated 8/24/12: WE HAVE A NEW ELF!!! Guessing for the baby name is officially over. And the winner is... Shel! Congratulations to Phoebe, Joel & Nancy—the three winners who correctly guessed his name. Each of them received a $50 Softstar gift certificate. Thanks to everyone who participated and gave Shel such a grand welcome! Mother […]

As many of our customers know, we’ve made a lot of changes to our website this year. The launch of our completely overhauled site back in January was a big leap for the elves, and it allowed us to interact with our customers in many new ways. But the changes didn't stop there. Our web […]

The Soft Star elves are proud to tell people we’ve been making shoes since 1984, but anyone who saw our shop back in the early days might be surprised to see how much things have changed. The biggest difference: Soft Star once operated out of a school bus! Daughter Corina in front of the old […]