Updated 8/24/12: WE HAVE A NEW ELF!!! Guessing for the baby name is officially over. And the winner is... Shel! Congratulations to Phoebe, Joel & Nancy—the three winners who correctly guessed his name. Each of them received a $50 Softstar gift certificate. Thanks to everyone who participated and gave Shel such a grand welcome! Mother […]

As many of our customers know, we’ve made a lot of changes to our website this year. The launch of our completely overhauled site back in January was a big leap for the elves, and it allowed us to interact with our customers in many new ways. But the changes didn't stop there. Our web […]

The Soft Star elves are proud to tell people we’ve been making shoes since 1984, but anyone who saw our shop back in the early days might be surprised to see how much things have changed. The biggest difference: Soft Star once operated out of a school bus! Daughter Corina in front of the old […]

A few weeks ago, we posted a photo showing one of the largest shoes ever made in the Soft Star workshop. This week, we found ourselves at the other extreme—making shoes for extremely small (and new) footsies. The baby shoes on our website normally start at size 3, which we’ve found to be a good value for newborns. A […]

It has now been one whole year since we released our Dash RunAmoc. The elves celebrated the event by looking back at the history and evolution of the Dash model. Way back in the early 2010s, Soft Star released what is now known as the Original RunAmoc. At that time, nobody in all of elfdom […]

Our leather cutting elves had some excitement last week when a new shipment arrived at the shop. Soft Star founder Tim was able to source some very decorative hides, and we are now happy to announce the addition of star leather to our selection. Star leather consists of regular suede leather covered with small shiny […]

According to biomechanist Katy Bowman, M.S., aching feet and debilitating pain impact one out of four women in the USA. Bowman has dedicated her life's work to teaching health and healing, starting with the "root" of alignment issues—your feet. In addition to her work at The Restorative Exercise Institute, consulting for footwear companies and creating foot exercise DVD […]