In a recent blog post about Barefoot Pioneers, we recognized some of the people who stood up against popular opinion to show the world the benefits of natural foot function and the dangers of restrictive, inhibiting shoes. One of the pioneers we mentioned, Dr. Simon J. Wikler, seems to be lesser known than the rest. […]

Walking Lesson We’re big fans of Michael Sandler at Soft Star. We met the barefoot guru and his wife, Jessica Lee, shortly after they released their first book, Barefoot Running, in 2011. Several members of our staff befriended the happy couple after attending one of their touring workshops, and they visited our Soft Star workshop […]

We’re still processing the events that occurred during the Boston Marathon, and the recovery efforts that will continue for some time. Over the past several months, we’ve been in touch with many runners as they prepared for the famous and challenging race. It was an exciting time and we were anxious to see the race […]

Understanding how fast children’s feet grow can help with planning to buy shoes that will last. But when do their feet stop growing?

The Moc3 Barefoot Running “Sock” Yes, we’re a shoe company, but we’re a shoe company that believes barefoot is best. We think your bare feet are already the perfect design for walking and running and any shoes that inhibit their natural function with “motion control technology” will only hold you back. We also understand that […]

In my recent interview with Tim Norwood, sales monkey for Luna Sandals, I spoke to him as he was heading down to Mexico with Barefoot Ted to run the 50-mile Ultramarathon Caballo Blanco. The race, formerly called the Copper Canyon Ultramarathon, was made famous by Christopher McDougall’s book Born to Run. The book documented Caballo Blanco’s […]

Okay, so you’ve got your trusty RunAmocs, you’re realizing that running properly makes you feel great and maybe you’ve even started entering some races. Maybe you’re considering pushing yourself to do some longer races. Maybe you could even do… a marathon? Does the idea of training for a marathon seem daunting, or even unimaginable to you? […]