We had a special treat yesterday when students and parents from the local LBCC Co-op Preschool came by our workshop for a tour. The little kiddies were very excited to see all the colors of our shoes, and Elf Sarah gave them a personal tour to show them how our shoes are made. The whole […]

It's hard for us to believe it, but we're quickly approaching the 30th anniversary of Soft Star Shoes! Tim and his wife Jeanie began researching their new shoemaking business in 1984, then made their first pair of moccasins in their garage in 1985. Very few people imagined that three decades later he'd still be making […]

Each year, Soft Star owners Tricia and Larkin set aside a couple days to be designated playdays at our workshop. On a playday, we stop working for several hours and spend time developing the creative projects of our choice. Sometimes our playdays have a theme, other times it's a free-for-all. The projects we make don't […]

New Year's may have already passed for Times Square and the Chinese calendar, but Soft Star is just getting ready to celebrate. When February winds down and spring approaches, it's time for us to introduce our new 2014 shoe collection! The fashionista elves in our shop have worked hard deciphering the mysteries of our color […]

We received a wonderful fan photo recently from Danielle in Buffalo, New York. She sent us an adorable picture of her son William in what he calls his "rocket shoes," along with a link to a video by Gustafer Yellowgold. The song, appropriately titled "Rocket Shoes," is too good to keep to ourselves:     […]

Updated 2/18/14: This giveaway has ended. Congratulations to Leisa from Youngstown, Florida! Her entry was randomly selected as the winner. Scroll down to see her shoes! Rainbow Loom bracelet-making kits seem to be all the craze these days. Many of the little elves who come through our shop have impressed us with their colorful creations […]

Elf Hava and Co-Owner Larkin stretch out our first hide of LITE Turquoise. You may recall that last fall we asked customers to vote on a new perforated leather color for our RunAmocs. It was a narrow race between LITE Turquoise and LITE Purple, but Turquoise took the lead in the end. Our first hide […]