This week, we rolled out a couple exciting web projects that have been in the works for a long time. We hope they'll make your shoe shopping both easier and more fun! New Website Have you noticed the new design on our site? We made some big changes to help you navigate our store with […]

We have a special treat for all of you moc lovers out there: we just introduced two very special adult Roo moccasins that are perfect for the season! 1. The Autumn Moc Our new smooth Artichoke/Autumn Roo is made with two limited edition colors of our buttery sublime leather. The Artichoke leather in front is […]

We're taking a break from our usual shoe-related posts to speak about a serious issue that has recently arisen in Washington: Net Neutrality. Not familiar with the term? You're not alone. Net Neutrality is an idea that confuses a lot of people, yet greatly impacts small businesses as well as your overall internet surfing experience. […]

Are you a True Blood fan? Are you looking to get your last vampire fix this weekend? If so, then we have just the shoes for you. Elf Keoni and Elf Karen teamed up to make a special pair of fan shoes to celebrate the show's big series finale this Sunday. Appropriate for the gory […]

It's that time again! Our showroom is full every day with parents and kids looking for new and colorful classroom shoes. School will be starting soon, so it's time for our latest back-to-school GIVEAWAY! This year Soft Star Shoes is teaming up with Nova Natural Toys and Crafts to bring you an extra fun treat. […]

George Takei (far right) with several of his fellow Star Trek cast members on the Hollywood Walk of Fame. Most of our shoemaking elves are big fans of George Takei. For those who aren't even Trekkies, the actor's viral Facebook posts, outspoken support for equal rights and playful sense of humor have won us over. […]