We were very excited this week to receive a special submission to our monthly fan photo drawing. Rhonda from Umatillo, Florida has a son who was raised in Soft Star shoes and he is soon expecting his first son... who already has his first pair of Soft Stars! Rhonda is not only a long-time Soft Star […]

Spring time is our favorite time of year when everything becomes new again, including our collection of colorful, handcrafted Soft Star Shoes! Our new 2015 colors are now available for kids and adults. And that's not all—we are also introducing FREE SHIPPING for all orders delivered within the USA and Canada to make shopping for shoes […]

We had a special guest at our workshop last week. Mikko, a long-time customer from Finland, came to visit the elves! Mikko's RunAmocs on one of his colder running days in Finland: -25°C (-13°F) Several years ago, Mikko went on a search to find natural, minimalist shoes for himself and his family. After discovering Soft […]

This year, we're making someone's Valentine's Day extra special! The elves love to be wined and dined, and we'd like to do the same for you. Enter our sweepstakes below and you could win a $100 gift card to the restaurant of your choice. This contest ends at Midnight (PST) on Wednesday, February 4. We'll […]

UPDATED 1/23/15: Our name guessing contest has now ended. The official name of our new blue leather color is... [drumroll]... Deep Blue Sea! Congratulations to Jennifer for being the first person to guess. She won a free pair of the Deep Blue Sea Dash RunAmocs shown in the photo below. Since we had a handful […]

Have you ever heard of Genius Hour? It's an educational movement that allows students to explore their own passions and encourages creativity in the classroom. Basically, students have one hour to do their own research on a non-Googleable topic that interests them. Last week, we had an opportunity to participate in a virtual Genius Hangout […]

We're getting ready to release our 2015 collection colors, which makes for a busy time in our workshop. We have some snazzy new colors and color combinations we think you'll be excited to see. One of our new colors, already available on our website, is a rich, robust shade of pink that is replacing our […]