Is Barefoot Better?
Last week a great article came out in the Wall Street Journal about barefoot runners. It covered the growing base of people who content that modern day shoes with their over-designed soling and arch supports are actually creating "lazy" or comparatively "weak" feet. While this article is cashing in on the sensationalism of "extreme" barefoot enthusiasts -- (Those who run entire marathons barefoot on pavement)-- I have to say it was a fantastic overview about why barefoot is truly better when you can do it!
While customers buying for children typically already understand this, it is less common for adults to embrace it. Being "natural" doesn't always come naturally :-). Over the past year alone, we have had testimonial after testimonial of adult customers of our moccasins who have had various health problems "disappear" after switching over to Soft Star Moccasins as their footwear choice. Problems that have been addressed range from poor posture, rebuilding fallen arches, back aches and sarcoidosis of the foot. While I'm not as hardcore of a barefoot enthusiast as the marathon runners in the article (I like protection from glass and bottle tabs), I do enthusiastically agree that the more time spent barefoot, the better for everybody, regardless of age. For a full copy of the article, click HERE or go to: http://www.softstarshoes.com/index.cfm?fuseaction=page.display&page_id=51
Soft Star Shoes is a family friendly company located in Corvallis, Oregon. Viewpoints in this blog are those of individual workshop elves, and do not necessarily represent those of www.SoftStarShoes.com
Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear.
Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.
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