Color o' Crayons
A few months ago I was talking to a customer on the phone. She was asking for more description of a leather color. It is pretty hard to describe colors in a way that is meaningful since it's such a visual attribute. You really just need to SEE it. And then she had a brilliant idea... tell people what crayon color the leather matches. Wow! What a fantastic idea!
It took a while for me to get around to her suggestion, but I finally did it.
I bought a box of 96 Crayola crayons. I made a box of color on plain white paper for each crayon and labeled the box with the crayons name. I then took our leather swatches and matched, as best I could, the leather color with the colored box. Some of the leathers were hard to match or there were more than one crayon that was a close match. In those cases I listed both crayons as a match for that leather. I then created a web page that translates Soft Star leather colors to crayon colors. You can check it out HERE.
It was a fun page to create and I hope our customers find it helpful. And a BIG thank you to the customer who suggested it!
Soft Star Shoes is a family friendly company located in Corvallis, Oregon. Viewpoints in this blog are those of individual workshop elves, and do not necessarily represent those of www.SoftStarShoes.com
Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear.
Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.
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