It's that time again! Our showroom is full every day with parents and kids looking for new and colorful classroom shoes. School will be starting soon, so it's time for our latest back-to-school GIVEAWAY! This year Soft Star Shoes is teaming up with Nova Natural Toys and Crafts to bring you an extra fun treat. Our family-owned businesses are offering...

This year, the elves are excited to be hosting a special sweepstakes for the back-to-school season! Anyone can enter, and we'll give the winner a year's supply of Soft Star shoes, plus a donation of $300 to your school of choice*. We want to keep your feet healthy and help keep schools on their toes. That's why the grand prize...

Congratulations to the Duke and Duchess of Cambridge! We were very excited today to hear about the arrival of their new prince. In the spirit of international solidarity, we made a special pair of baby shoes for the royal family. Thanks to Elf Keoni's wicked sewing skills, we were able to send a very exclusive pair of moccasins depicting the...