Batman Visits the Elves
We were VERY lucky to get a visit from a superhero today. Batman and Robin stopped in at the shop to make sure there were no bad guys hanging around. After checking that all was okay at Soft Star, the caped crusader zoomed off in the Batmobile to fight crime at the toy store down the street.
Batman, thanks for keeping our streets safe!
Growing up in rural Wisconsin, Tricia spent her summers running around barefoot with her sisters and brother. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. After 20+ years at the helm as C. Elf. O, Softstar proudly transitioned to employee-owned, and Tricia became the C.F.O. at Softstar. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences.